In September 2014, CRON Machinery & Electronics Co., a global CTP manufacturer, decided to enter the North American graphic communications market, forming CRON-ECRM to serve that space. The company has announced the formation of a new business unit, this one designed to serve the global flexo industry, the CRON-ECRM Flexo Business Unit (FBU).

The new unit will be led by Alex Lee, serving as the general manager and global sales director, and Marshall Hogenson has been appointed vice president Americas, Flexo Business Unit. Hogenson will specifically be responsible for driving the flexo business in North, Central, and South America by naming dealers, handling key accounts, and developing regional strategic partnerships.

“This is an extremely exciting opportunity,” says Hogenson. “CRON’s reputation as a high quality, affordable flexo CTP option is growing rapidly. The potential is massive, and CRON is well positioned to become a major player in the market.”

In addition to the Americas, the FBU will also focus on three additional regions: China, Asia, and EMEA (Europe, Middle East and Africa). Each region will have its own vice president to drive growth in that market.

Hogenson joined CRON-ECRM in July 2017 as the director of sales, flexo. He previously held positions that include Creative Edge Software, which focuses on package design software products; Eastman Kodak, where he was the business development manager, country manager, Canada, packaging; OEC Graphics, where he served as the corportae director of sales; and EskoArtwork, where he was the global and strategic accounts sales manager and director of brand owner solutions.

“The flexo market is unique, and CRON-ECRM has formed this new business unit to more directly address the challenges and opportunities in that space,” says Hogenson. “This structure will allow us to serve this market more effectively on a global scale, and I am excited about what the future will hold for us.”